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Nice question, The most important is the valuation and potential seen in the acquired company.
Following questions could help your which one to select:
- select the business working closest to your experience and knowledge
- select your smaller competitor with more innovative products or services
- select your main competitor and hold dominant position on market
- what is your financial strenght to buy a company
- what are the law and antitrust requirements
- what is the purpose of buying business (buy a company and only take profits, buy a company and invest in development)
the first step should be,
Doing some research, getting some help from Govt led institutes which promote entrepreneurship and provide the feasibility reports.
Decide your strategy,
(Doing market segmentation, Planning marketing mix, and doing market tests for available products/service of same category.)
It should rather be based on the market opportunity than on personal preference...
Agreed to Mr Tomasz answer.
For those on the start-up or if you're thinking to run a business, it is important that you are knowledgeable or have the experience on the product that you're going to put up.
