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Nice question. It is highly important to work in ethical company, specially if you want to identify with the company. Employee expects to be treated as a partner not as a tool or asset. He requires clear remuneration rules and safety workplace. The last essential issue is proper communication with employees and consequence in action.
Another thing is how the employee perceive his organization outside. He should pay attention to environmental issues and social responibility of the company. How purely we can compete, we scored the market because of quality of goods or dumping prices. How our company treats subcontractors, pay bills in term or looking for financing by extending due date.