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find a celebrity or a famous soccer or football player,and make him use your product and publish it through social media channels and reap the benefits.
it a combination of old and new.
We are into pharmaceuticals products and we also deal in consume side also, a month back we have launched a product by name of “Vitamin Water’ it’s a flavored water back by vitamin (not an energy drink) to compete in market proper launching was made with TVC and its doing so far. Their team has put the introduction and product launching details to few top brand magazines and they access to social media via them to penetrate in market. Additionally, during the holy month of Ramadan, they offered free samples with fancy presentation via top rating TV programs with leading media personalities and this work for them too. Social media is helping them and they keeps on their publicity via such platforms.