What's the difference between customer service and customer care ? and who's your customer?

Customer service has long been the bar for companies to provide consumers with the information and assistance required to complete transactions or purchases.  If the person providing this service was helpful and polite, the chances of having the customer return for another transaction increase

customer care takes the service procedure a step further, treating the customer as a unique individual who makes up the core of your business. It involves a proactive approach to customers that may catch them off guard in a positive way and delight them with your company. Customer care is the way to put your business above the rest, in terms of how readily the customer will return to you for additional needs.

Customer service involves just that: serving customers to complete a transaction. It might be friendly, helpful service, but the primary purpose is to make a sale or finish a specific process for the customer. It does not move beyond that initial contact, and it does not typically catch a customer by surprise.

In contrast, customer care takes the service procedure a step further, treating the customer as a unique individual who makes up the core of your business. It involves a proactive approach to customers that may catch them off guard in a positive way and delight them with your company. Customer care is the way to put your business above the rest, in terms of how readily the customer will return to you for additional needs.