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with all my respect to Hootsiuit, digital marketing is depending on interactivity not just posting some information or nice pics. digital maketing is responsible for several activities like social media, and one of the basics in social media is how to socialize with all respect to your company image and how to use your brand tone of voice to deal, socialize and engage with your customers, could you tell me how Hootsuit will deal with that simple issue?
Hootsuite is a tool used to ease the usage of social media. it doesn't " create " a content by itself as well it doesn't reply to followers questions/objections. Hootsuite could be used to evaluate the performance of the Digital marketing manager and evaluate whether he/she is doing a good job or no. I believe you need both Hootsuite and someone can make a use of it. A car won't drive itself. it needs a driver to drive it
Thanks for inviting me , so far ai agree with brother Ahmar reply
Before you start reading this you really need to be using at least one social media platform, the more you’re using then the more you’ll see the benefits of using a dashboard like Hootsuite.
That’s right Hootsuite is classed as a social media management dashboard, a place where you can monitor what’s being said about you, your brand, your competitors and about certain keywords. It is used to schedule posts, track mentions and monitor the chatter. Once you’re ready to set a social media management dashboard up go to Hootsuite & register, it’s free however there are paid for upgrades should you wish to get more advanced.
Hootsuite allows you to create “streams” ( AKA columns) streams are set up to have different activity feeds going on at once.If we take Twitter, one stream could be mentions, another could be tweets sent, the next could be tweets from a company you’re watching, the stream next to that could be a particular industry you’re interested in.
Get the idea? You can create streams for locations ie London or go one step further and create a stream for the location and the job e.g London Marketing JobsSearching for jobs can be time consuming but when you have all your streams set up pulling in all the jobs, keywords and locations for you it becomes slightly easier
If you wanted to work locally you can Geo-target your searches which means the searches returned will be filtered, local to you. To do this you will see the magnifying glass (search icon) in the top right hand corner. Put your search in & click the compass looking icon to receive filtered local searches, you can save this search as stream if you wish. ( Geo-targeting is an upgrade)
Once you’ve got the hang of creating streams for one network you can go and create streams for others, as well as your Twitter you can create streams for Linkedin, Facebook, Googleplus and others, that’s once you’ve connected your social networks.
Hootsuite with Linkedin
You can search for jobs on Linkedin using HootsuiteYou will have to connect Linkedin into your social networks then you can then create a stream for it.You’ll get a choice of my updates, all updates, all discussions, most popular discussions, company updates, schedules or dates or job search.
As well as any other updates, what’s important is creating a stream for company updates, depending on how many companies you’d like to work at would depend on the streams you’d create. Now that you have the company update streams you’re able to keep tabs on any developments which may create new jobs at your desired company. The other one is job search, by clicking on that and entering the keyword you want to search for e.g “marketing” then the stream created will be marketing jobs that are pulled into Hootsuite from Linkedin.
Hootsuite of course has an app so whilst you’re on the go you can watch your streams and act immediately to any developments.
If you want to do marketing as a career you'll be required to know how to use social media effectively and that will include the use of a dashboard like Hootsuite. You may even be a natural whizz with social media and looking to carve yourself a career with your skills.
Many companies looking for a social media manager, assistant, community manager or an intern will ask how many years Hootsuite experience do you have?
If a career in social media excites you then a recommendation would be to get certified via the Hootsuite University
You do have to pay to go through the education that Hootsuite University has to offer, however it’s very reasonable and if you dedicate your time to completing the course and doing the exam within a month it’s a few pounds well worth spent.
The course is in easy to digest chunks, up to date videos. You’ll get to learn all the features and functions of a Hootsuite dashboard, plus more with webinars focussing on building upon your social media knowledge.
Once you pass the exam you’ll earn industry recognised credentials which demonstrate your Hootsuite expertise. You’ll get a badge which you can attach to any of your emails, cv’s or even put onto your blog. You will also get put into the certified professionals directory, which means anyone looking for a Hootsuite professional has the opportunity to find you.
Good Question: The is question is mostly asked by employers during interviews with different varieties like "Why you are different from other candidates", "Why we should hire you", "What makes you a suitable candidate for the position" bla bla bla. To answer such questions in detail because the interviewer is interested in listening to your stories... Try to highlight your strength, your skills, your relevant experience even your relevant education if you have, talk about your achievements, your work portfolio if you have, your strong professional connections that could help you generate more revenue for the company in the future, talk of any professional recommendations you have that shows why you are best for the opportunity or role. etc.
Well, if any digital marketing manager will depend only with Hootsuite..it´s ruined! Not only for the employee but also for the company.
I would say that I´m proficiency in Hootsuite but I would like to suggest other platforms that can add more data for analysis and this way we would reach better results for our actions.
Hello, and thanks for invitation, regarding this question I am not that deep in social marketing but as what I know and upon my little experience that the Hoot-Suite is not the one that you can relay on all the time as you need life persons that do have the sense to interact in a professional way
