SMM - Social Media Marketing, is it worth it? If yes, is it good for every business?

SMM is key to every businesses PR. How you are using it will make the difference between success and not so successful. Using it while standing out from the crowd is rather difficult and investing in professional firm to do so will provide valuable ROI.

Find the right balance: using all the platforms available (and they are hundred) might be too much of a burden while not giving you a full exposure. Find the platforms which are relevant to your sector and focus on it while still using other ones.

Social Media Marketing is the need of today for almost all products/services. Yes it is worth it and YES it is good for every business. Unless you have a specific industry in mind? Please give some more details?