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How can I market my company as a customer-focused one?

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Question ajoutée par Lana Oudeh , PR Coordinator , Al Ghanem
Date de publication: 2016/08/10
jayson malto
par jayson malto , Sales Representive , Unistar Asia Manufacturing Corporation

1. Through yor CEO/Managers/Leaders

-showing your customers that you care for them doesn't only come from the frontliners but through yours CEO's themselves. If your customers realize that even your leaders understand and care for them, it is more likely to embark loyalty to them.

2. Thinking Longterm

-repeated customer service satisfaction is a great plus for your companies goodwill and overall rating for customer satisfaction.

3. Creating Extra Investment

-Giving the right product or service your customer want/need doesn't mean it all ends there. Training your employees to be more vigilant to repeat customers or "consumers" would help.

Imagine if you go to a grocery store for the second time around and one of their staffs remembered even your nickname or what you bought the first time you've been their. Even a small "Thank You" helps.

4. Customer Experience

-Understand that your customer's "impression" contributes a lot to your companies reputation. So, creating good or even better impression every time they visit is a minor gesture but it is also a big addition combined.

5. Employee Training and Care

-Always think that you cannot make your employees care for your customers unless they felt taken care of themselves. Enrich them with training and motivations. You'll just see what will happen next.

 

Patrick Zamachacha
par Patrick Zamachacha , branch administrator , Tm & PICK n PAY Supermarkets

the following aspects greatly help to show that the company is customer focussed.

treat customers right always,interact with them and hear their concerns and comments

respect your customers ,dont come too strong on them,maintain humility in all yourdealings with them

listen to what customers say about your company through the following: surveys,social media,customer service,communities and groups,point of sale,emails and webs,observation

continue to satisfy them-offer ongoing support  and specials

treat customers like a valued partner,communication should be two ways

build trust by communicating crucial changes wheather good or bad

be transparent-honesty is crucial

follow up on your word or promises

recognise responsibility-remember the principle customer is always right and maintain it at all costs

always say thank you,gratitude and kindness will take you far

Frank Noel Gigataras
par Frank Noel Gigataras , Business Executive , Dubai Parks and Resorts

There can be a myriad of possible avenues you can take to make your company customer focused but I believe it all comes down to sincerity and altruism. If a company truly values its customers, it doesn't need a million dollar marketing plan or advertisement to do it. The actions will speak for itself, and this will be done by treating each customer as one wants to be treated.  This can be achieved by an empathetic gesture from each individual in the company.

Mihaela Kovacheva
par Mihaela Kovacheva , Organizational Manager , Baumax Bulgaria Ltd /Part of Baumax AG/

It depends what the products of your company are. Social media presence helps a lot. Excellent customer service and quick communication is a must. Positive feedback from your customers is one of the best adds. Creativity in terms of upgrades for the products and services you offer. Great attitude towards your clients from your customer service members. Attention to details. 

MONIKA THAPA
par MONIKA THAPA , VIP Service Excellency Advisor , The Heart Of Europe

-By posting the appreciations received from customer on the company website.

-By retaining the existing customer base as they are loyal customer who chose to be with the company for years.

-Making modifications and new policies based upon the feedback from customers. 

-Timely resolution. 

-Being proactive in understanding the needs of the customer to improve the services. 

 

 

 

Muhammad Aslam
par Muhammad Aslam , Sales/Marketing Executive , Nissan Motors

i will through feild marketing 

Primith Thomas
par Primith Thomas , Wealth Manager / Sales manager , ICICI Securities Pvt Ltd

Its very simple. Take live and unscripted testimonies from your existing customers and post it over your website and give some social media attention to it.

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