Do you think that Instagram's introduction of "stories" is a bad business move? How will this affect Snapchat?

I think Instagram is a great business move. For a very short period of time with a person who is a seasoned expert in social media, you can achieve a remarkable commercial and very cheap.

Instagram was loosing its % share of voice in the Market vs Snapchat. As someone above rightly mentioned that they do their research. By adding stories they are back on track. Study shows that now people are going back to instagram than being on snapchat. Also mostly everyone already has added their friends over fb and insta. So having all the features in one place makes sense. For an active user to share their daily stories on 2 or 3 platforms is really tiring and crazy. And to finish the deal they have also added the filters option. I am sure this will increase their share of voice in the market.

On the contrary, it's an excellent move because even Facebook has followed suit with Facebook stories. Never under estimate the power of a compelling short story. It has the potential to captivate and hook audiences if done correctly.

When such a giant introduces a new feature, it is usually backed by data and insight. It means, there is evidence as to why the feature is being added. In many instances, they would have asked the community what else they want on the site that will make them happier.

There is a good idea as it is likely to keep users more on active on the site and with users staying on the site, they can then keep sending "push ads" from their publishers.

"lose" is the only Bad word that they don't want to hear in business, other than that is not bad, as they are ready to sell Illusion to people for the sake of earning money.

 

thank you for invitation.