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How to get more leads with using Facebook Advertising in B2B sector?

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Question added by Mariam Eid , Marketing and Communications Manager , Executive Solutions
Date Posted: 2016/08/14
Naresh Dhondeti
by Naresh Dhondeti , Team lead , Naga InfoTech Pvt Ltd

Facebook advertising is traditionally best for B2C marketers, but now B2B ... When you're creating your ad, go down to the More Demographics button, can generate leads using a similar tactic with Facebook advertising. daly active in social media to upading content company blog , business tips we can get leads.

Sandra Anwar
by Sandra Anwar , Senior Pastor Assistant - Volunteering , Arabic Evangelical Church AEC

Direct Advertisiment to targetted Segment

SARATH SASIDHARAN NAIR
by SARATH SASIDHARAN NAIR , MARKETING MANAGER , NOWKA MARITIME MARINE SERVICE LLC

collect maximum informations about your field and find who are the market laeders and who are the competitors. Social media will be helpful for that. Like maximum no of similar category pages to spread your Ad and monitor their activities.

Mahmoud Magdy Fouad Mahmoud Menessy Menessy
by Mahmoud Magdy Fouad Mahmoud Menessy Menessy , Senior Product Specialist , Novartis Oncology

blogging has been proved to be more efficient for targeting business executives

Arindam Roy
by Arindam Roy , Deputy General Manager , RCOM

1. Reach Past Your Facebook Page’s Audience

 

 

2. Use Custom Audiences

 

 

3. Target B2B Work Categories

 

4. Focus on Offering Incentives and Lead Generation

 

5. Retarget Your Lost Prospects

 

 

With Facebook advertising, the possibilities are endless!

 

 

محسن يوسف الدسوقي الدسوقي
by محسن يوسف الدسوقي الدسوقي , ادارة التسويق , الشركة القومية للتوزيع - مؤسسة صحفية قومية

Recent marketing studies have shown that advertising through social networking sites is one of the most important value generators  So my dear sister should do this through a targeted time planTheir returns are measured consistently

Shabin V M
by Shabin V M , Strategic Business Consultant , Way Point Systems FZCO

Round the clock interactions with the members and updation about the plans and stratgies

Foad Shams
by Foad Shams , Director Marketing , G4C Foundation

Congratulations, now Facebook has over2billion monthly users!

Thanks for inviting me to contribute to this question.

 

5 Points to look forward to while skimming FB for b2b leads:

1. Reach Past Your Facebook Page’s Audience

With Facebook advertising, you can target all sorts of prospects. You don’t have to have any prior connection to them, and with over2 billion monthly users on Facebook, you can be certain your audience is there. Your ads can appear alongside their newsfeed or as sponsored content, depending on what you paid.

2. Use Custom Audiences

To find Custom Audiences, go to Campaigns. Audiences will be listed under Campaigns at the bottom. Once you click on the tab, select Custom Audiences and select Customer List. This will allow you to upload your own list of email addresses.

3. Target B2B Work Categories

When you’re creating your ad, go down to the More Demographics button. A menu will pop up with many other great demographic-defining choices that will help you make the most of your ads.

Like: Employer.. Job Title.. New Job..

 

4. Focus on Offering Incentives and Lead Generation

Rather than getting a lead to buy a product or service (which they might not be ready to do yet), you can get them to visit your website and hand over their carefully-guarded email addresses. If you offer a service or product, create an ad that promotes a free trial offer of your product.

 

5. Retarget Your Lost Prospects

>Go to Facebook Ads Manager.

>Go down to Audience.

>Choose the Create Custom Audience.

>Go to the Under Website Traffic and choose People Visiting Specific Pages.

>Go down to the Visited page and customise the URL elements to match what you want to target.

>Hit the Create button.

Then you will need to put in a special bit of coding in from Facebook - called an offsite pixel - into the codings on the pages you want to track. When someone visits that page, they will be added to the Custom Audience list in the Facebook Ads Manager and Facebook will be able to show ads to them, based on the type of ad that you already created.

With Facebook advertising, the possibilities are endless!

 

Ref: Smart Insights

Manoj Kumar Sinha
by Manoj Kumar Sinha , General Manager - Shrink Films , Flex Middle East FZE

Business-to-business (B2B) marketing on Facebook is not new, yet the usage is getting more common among businesses. Facebook is quickly becoming the most powerful platform in social media because of the sheer numbers of users and the engagement levels. The reaction is quick and fast and on Facebook towards any attractive advertisement from where the lead generation can be done easily. 

Ahmad Khair Abu Tammam
by Ahmad Khair Abu Tammam , Cluster eCommerce & Digital Marketing , Oryx Rotana

Try to use; offers on facebook, links to your website or product, make sure to mention your product in your posts with a link. 

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