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In google adwords, What's one benefit of creating multiple ad groups?

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Question added by Amer Khattab , Senior Web and Graphic Designer / SEO / ServerAdmin , Hybrid Solutions (VertexFX Platform)
Date Posted: 2016/08/15
Byron Williams
by Byron Williams , Digital marketing Manager , Purple Point Pvt. Ltd.

Creating multiple adgroups will help you orgaize on product or services themes. You can add more relevant keywords to the adgroups and thus create more relevant ads. This will also help you identify which adgrup and which keywords are performing better and thus help you in optimizing your campaign. 

Is a Google Ads Fundamentals Certification Exam question.

The correct answer is:  You can break up keywords and ads into related themes

 

Source, explanation and more answers: https://www.certificationanswers.com/en/whats-one-benefit-of-creating-multiple-ad-groups/

 

Video explanation: https://www.youtube.com/watch?v=YibyfmK6PPI

Owais Jaffar
by Owais Jaffar , Head of SEO and Social Media , Knowledge Path

Multiple Ad Groups allows you to group ads based on a specific theme or group of words. What this does is makes it easier to manage each ad group and monitor performces of those groups individually.

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