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i believe mass marketing increase share of customer because you can set alot of giveaway and promotions to the exist customers as also you already likely collected a lot of information about your customers , including where they live , and how they prefer to pay and what they pay , as you can call it customers date.
The discounts policy
The promotion plays an important role on sales
The increase in the number of buyers
The customer loyalty to the brand or store
Actually both of the strategies are aimed at increasing sales and the proper selection of the strategy depends on the nature of product and customers profile (Market segment)....
As the question body is saying, marketing is one of many strategies to increase sales. I will say it is among the most important strategies.
Now using marketing, you have increased the market share and share of customers which is reflecting directly on your sales. But, don’t forget that all your increase is because you gained the trust of your customers. Do not lose it!
Mass markekting strategy is a big breakthrough for a company , making you known in a wider audience, and introducing your products on a wide area of market will definitely increase sales , broadcasting your products by tv radio online is the best idea as people nowadays are in the new era of computer everything is electronic, it's much easier for businesses to reach out to customer as well as will be more convenient to customers .
