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Social Media presence for any brand is not only a preference anymore, it is a fundamental need. In order to maximise the social media presence of any brand, the following could be applied:
1. Increase Online Presence in More Social Media Networks
It seems like yesterday but social media giant Facebook is already turning 10 this 2014. Growing into maturity, Facebook is still the most dominant force in social media with up to 757 million Daily Active Users (DAUs equivalent to 1.23 billion Monthly Active Users according to official reports from the social network). While the platform is the primary arena for social media marketing activities, it should not be your sole social playing ground.
2. Tailor Your Content According to Specific Social Media Platform
Many business owners and digital marketers make the error of posting the same kind of content through all the social networks they belong to. By doing so, business fail in delivering the unique user experience social media users are looking for from each particular platform. Each social network is focused on a particular demographic and social user category, so broadcasting the same type of content to all simply will not deliver the results you want.
3. Tell Stories instead of Selling Stuff
While social media is still a digital marketing tool, using this platform to sell your products directly right in front of users’ face will bring more harm than good to your brand or business. People love stories and they go to social media networks to read stories, be amazed with interesting features, and learn new things from uploads and shares. To use social media as an effective, you must learn how to tell a story first before you can even sell stuff.
4. Create and Share More Pics, Graphics and Video Content
When Facebook introduced a new feature that allowed Instagram videos to be introduced, the social network experienced up to 5 million video uploads during the first 24 hours right after their announcement. That’s the power of video and other visual elements and learning how to harness the power of these tools and elements can give you maximum exposure for your business. Now, micro-video is slowly gaining ground providing yet another form of content that will change the social media sphere.
5. Conduct Contests and Promotional Activities
One of the most effective strategies for social media in general is to get your targeted audiences directly involved in activities. Conducting contests and other promotional activities are perfect ways for driving their interests and soliciting their participation.
6. Post More Educational Content
Research from Social Media B2B indicate that businesses who make use of social media strategies for content marketing like maintaining blogs generate up to 67% more leads than companies who do not have a social media presence. Through social media marketing, they can gain more of their targeted audiences’ trust and to do so they need to provide educational content that their readers will find very useful for whatever purposes or need they have.
7. Give Out a Lot of Freebies
It is better to give than to receive, the age-old adage would say, and it still works even if we’re talking about the online world. While giving certain percentages off from your regular prices and other discounts will prove valuable for your targeted audiences, the probability of them becoming loyal customers while your business exists can go much higher if you give lots of free stuff on a regular basis.
8. Put Extra Focus on Mobile Social Media Marketing
In an official press release from Facebook, the social media giant announced that there was an average of 556 million Mobile Daily Active Users, indicating a year-over-year increase of 49%. This is translated into 945 million Mobile Monthly Active Users, registering a 39% year-over-year increase in users.
9. Respond to ALL Comments, Suggestions, Inquiries and Complaints
Social media users comments, suggests, inquire or even complain on business pages and social media profiles. They do this and expect you or your social media manager to give them some form of response or acknowledgement.
I believe that the last one: responding to all comments is the MOST IMPORTANT one. You cannot run a business while letting your customers feel that their responses and comments are not valued by you enough to garner a response.
Depending upon the type of product & brand develop your social media channels. Keep posting with enterntaining stuff & not only sales . Provide your users with promotions, contests, free bies . Keep a balance of promotional, branding & other user engagement posts on your social media platforms. Advertise on social media keeping in veiw the track record of your ads. Adjust your advertising scheme according to the results .
Nowadays many young people have their own networks specialized in certain topics, target them and let them talk about your company, you will see amazing effect.
Other new technique is creating your own network in which you dont link it directly to your brand but make it talking about subjects around your brand such like topics which are attractive to your target audience, be active and exciting. After you reach to a satisfactory number of followers you can start mentioning about your brand as third party.
As per my research and from a fact that people don't really believe someone who talks about him self, but they trust if someone talks about or recommends some third person.
The new era in advertising as I see is to let someone to talk about you in the social media.
Good luck
Engage your audience with your content, they best way you could reach to wards more audience and also create and change perseption of your audience though social media. This will help you to increase your prospective customers list.
1) Notify your existing network by mail about your profiles.2) Follow/LIKE pages that deal with same specialty as your brand does.3) SHARE and LIKE their content.4) DO NOT SPAM your content; release sparingly.
Thanks Miss Duaa for inviting me on this...
well to be a Brand u need demand in the market and that can be gained through advertising or new inventories something like giving people to talk about and when u r well known by everyone u r a Brand...
sameway on social media to maximize ur presence as a brand u need to give people something to talk about to comment on like it share it etc... something like a glance of new inventories logos, packing desings, etc etc for that... so that it shuld create suspense among the people saying 'wow thrs gonna be something new coming' and so this suspense wuld let thm talk about it among each othr and thr wuld be likes, shares, comments which wuld definitely create demand which wuld build u as a brand on social media....
The best way to maximize your social media brand reference to my point of view is stay updated with your page and keep up updating it on daily bases (Free at least one hour a day for it) design, create and connect with people you don't know. Chat with them because the best way to maximize your network is through people; social media is just a key that lead you to different culture with more knowledge and life experience to grew wider and biggest.
Follow these 15 tips to build your social media presence
Set S.M.A.R.T Goals and Objectives. If you fail to plan, you plan to fail
Identify Your Audience
Be Human
Build Relationships
Create an Editorial Calendar
Automate the Right Way
Help Instead of Selling
Optimize Your Social Media Accounts
