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The question should be linked with Example so that we can answer in a proper way, however Marketing is an essential part for all fields whether retail or corporate. Marketing would be considered as first point of contact between customers and an organization. if the massage is clear and attractive, then t will drive to you a lot of traffic.
This would take several aspects. It's a process of both operational and managerial to work for to create an effective marketing strategy. And for it to work with its partners to create and deliver customer value is to set their spectations and yes to have a clear and attractive marketing plan for your marketing strategy to work.
