How can we launch new products, which is a similar product in the market,through wholesalers?

Thanks for the invite. Your question itself contains the answer - wholesalers. Wholesalers have a network of retailers they use to "push" a new product into the market. Be it through sampling, test runs, one on one incentive offers, a wholesaler can get a product on the shelf or on a retailer platform much quickly than traditional marketing.In addition, wholesalers can also use trade marketing methods like expos and events to introduce a product to their retailers. Finally, sharing the marketing budget with the retailers can help in the product getting a decent exposure on the retailers shelf.

A lot of wholesalers rely on flyers to introduce their offers and weekly deals. Since a lot of end users are used to this method of communication by wholesalers, flyers will be good idea to launch new products as well.

make a seminar in the city invite all the end users, introduce the wholesaler / agent / represetative. and inform about the new product launch with best options and services and back up..