How can good/bad public relations have an impact on your business?

A good public relation will definitely increase the chance of sales in your business and a bad one is a negative effect. Maintaining a bad relation with a customer will not only disappoint him/her but he/she may also spread this negative act of yours to other acquaintance. Where as a good one will do the opposite.

PR is all about managing reputation. So if your reputation is bad, do you think it will impact your business??

• I believe that, Customers by default will choose a brand they know or feel they trust and PR can build that trust by creating or building upon a company’s reputation so that it becomes much easier to attract and retain customers.
• A business’s workforce has a hand in its perceived reputation too; an unhappy workforce will more often than not deliver below par customer service and the customer experience becomes a poor one. PR can affect staff morale through positive and effective two-way internal communication to ensure staff are happy and feel they are being listened to and valued. A positive workforce means increased productivity and staff retention plus the customer service they deliver will be improved and maintained.
• Regular and effective external communication clearly impacts a business’ success and image. A good public relations professional will ensure that external communications are well targeted in order to reach the right audiences. Today, the traditional media isn’t the only “game in town” and so social media activity might also be part of the communications strategy.
• A company’s reputation in its local community might also be vital to its success. By keeping its local audiences well informed, they will have greater trust in the company and in times of crisis the company’s reputation won’t be so easily harmed.
• Maintaining goodwill is an important part of how PR affects a business’s success because at a time of negativity a company’s value may decrease, its profits and sales may decrease but if its external and internal communication is effective and is maintained, its reputation should stay intact and the company will be able to recover.

There is a famous proverb in Urdu/Hindi that goes ~ "Badnam hongay, tou kiya naam na hoga?" ... (Naming in bad context, will still publicise the name) ... There is no good or bad in PR ... <<< Public Relations has to be GOOD >>> ... If we look at the history of the Public Relations as a field, it has evolved from a term created by the Catholic Church in 1622, called the Congregatio de Propaganda Fide (Congregation for Propagating the Faith), or simply Propaganda. With its main activity aimed at "propagating" the Catholic faith … however the use of the term Propaganda turned negative in the WW1 and is still used as for negative or bad PR. The term “Public Relations” was created in 1900 to define the function of propagating in the positive sense. …. So if the simple philosophy can hit the name of the field… one can imagine how it can impact a business :)