What's the best way for a company to increase their social media reach?

Best way for a company to increase their social media reach is to continuously share the content which hit the needs of your targeted audience. So basically through your content you need to create the need as well in a way that customers are bound to buy your product or services.

Don’t just post content about your business or products, mix up your post give your audience a resourceful content that they get some information from your content. How do you post the interesting content that creates a kind of engagement which ultimately increases your fellowship. But the point is to give your audience some educational content or entertainment content this is what the social media audiences are looking for.

Start from a closer proximity and approach the existing network and contacts staff members would have; reach out to them first through chosen platform. Keep your posts varied and interesting, take note of trends but only follow those that fit with your agenda; a selfie will look bad on a professional technical service provider. Promote your profiles and plug them through other media such as mailshot marketing where social media plug-ins can be installed and included with the email sent. Interact with your followers regularly and keep them coming back with a combination of content creation, promotion of your services; make sure you are different and have an edge that others may not have. 

The best way to increase reach on social is to treat it like search: through optimization. Timelines, news feeds, streams, etc. are so commonly influenced by algorithms now that SMO should be a focus on every network.

You want to make sure to engage the people already seeing your posts, so they'll spread to other users. You can do this by:

1. Focus on the right networks - no use in spending a few hours a week on a platform your target audience doesn't have accounts on
2. Optimize your profile - profiles themselves should be optimized for discovery
3. Stay evergreen - since posts aren't always shown as soon as they're posted anymore, create evergreen social content
4. Post smarter, not more - focus on engagement and quality instead of posting a thousand times per day
5. Use targeting - some networks let you target your posts to specific segments of your audience, which you can take advantage of to write more relevant and personalized content
6. Post during slow hours - buck the trends and post when the number of users online is lower, when no other brands want to post
7. Mix it up - when it comes to post types and formats, post a variety of each
8. Promote your social presence - cross-promote your social media profiles and content on your website, collateral, and other online channels
9. Balance promotional and useful - always think of the user before your own goals, and balance talking about your business with other topics
10. Interact - engage your followers by starting conversations and replying to anyone who talks about you

Hope that helps! :)