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There's no doubt that negative online reviews discourage potential customers from buying a company's goods and/or services. Exactly how much missed business a negative online review results in can't be determined. According to the same study, however, here's what the damage from negative reviews can cost a company in terms of missing out on potential customers.
1 negative result about your company or product: your company risks losing 22% of potential customers
3 negative results about your company or product: your company risks losing 59.2% of potential customers.
4 negative results about your company or product: risk losing 70% of potential customers.
A lot! In the worst case - it may cost you your business itself!
