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My favorite brand is Slееper. And here's why - the Sleeper brand team, which made its name on pajamas for the city https://the-sleeper.com/en/product/sleeper-feather-pajamas-womens-black-pjs-set/, was one of the first in Ukraine to bet on communication and visuals. It was born in the heads of two friends - Katerina Zubareva and Asya Varetsa. The girls made the website on their own, and their photographer friends helped them shoot the first lookbook. Then they began to contact the representatives of the glossy editions and one of the first to respond was Franca Sozzanni, the chief editor of the Italian Vogue. Her article gave an impetus for the unknown Ukrainian brand to be noticed by others - first by the press, then by buyers.
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