Email marketing Vs mobile advertising: which do you think is better for the modern days?

Mobile advertising is more useful to reach a bigger audience because everyone technically owns a mobile phone. But the purpose of mobile advertising, or advertising in  general is to get customers from your ads. In my opinion, constant mobile advertisements tend to annoy mobile users. So mobile advertising is good for coverage of a wide audience, but I believe e-mail advertising is more effective when acquiring new customers. 

Sure Mobile Advertising. Because via mobile advertising we can reach everyone.  

Mobile advertising is better hands down, everyone uses mobile phones these days, not everybody use Email, and most of those who do (and i'm one of them) don't even open or read advertisement mails.

I believe its mobile marketing. The best way to reach out people is through mobile.