How can we use the word of mouth communications for a successful marketing campaign?

The word of mouth is the skill which is the basic and most important word in the marketing.the product itself doesent speak its the marketer who shapes and beautifies the product specialities based on application .The technical knowhow of a product with marketing word of mouth any product can be sold out.The word of mouth sells out first then the product.so the both the thing are dependent on each other.A good marketing campaign involves both in right proportion.

First you have to ask yourself what makes people tell their friends about your product is it the quality of the product? Is it the price? Or another thingPeople who tried or tested your product will only spread the word of it if they found what satisfy their needs or by being rewarded for doing so.Make a referal program for your customers, reward them for refering their friends.Do it in a friendly way not the business wayfinally try to spread the awareness about word of mouth marketing that really helps