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First of all you should know what kind of businness you wanna make. Is it entrepreneurship or existed company new goal ? According to it, there is few other things you have to focus. But both common things are
These are just basic start questions.
Iıf you are entrepreneur, you have to choose your genre for what to sell. If it is a thing to sell like Clothes, Electronic devices etc.... you should use Instagram to take people attention with target focused hastags (#) at first noone would like to give their credit card to new created unknown e-commerce website cos.
If you are doing this project for existed company, again social media will help you a lot. But things will be much easier for you to sell your things at there.
Both has technical needs :
If there is further question please do not hestitate to contact me.