On what HR depends when intend to select and hire employees in marketing department experience - skills or both?

The both are important but according my experience I prefer we should focus on the beginning of experience that gained before.

Both experience & skills are very important & relevant but there is even more to consider beside these two aspects in relation to the "Job description & Job specification"  developed & handed down by the HR Department as far recruitment is concerned.

Thanx for the invitation

HR should depend on both experience and skills. 

Both of course, but important method should put in the chosen of marketing team which is activity foreseeing acceptance by the facility, for example, the standard format is to focus on whether the activity established a direct or indirect relationship with formal matters, in short can not naked promotion of winter clothing.  

I`m still student so i can`t reply as well as you want to know 

But in my opinion Skills is necessary to practice marketing that could bring more customers to the firm

Also the more there was an experience the more employers be understanding customers behavior

Thanks for your invitation. Agree on experts answers.

Thank you very much for the invitation Sir Omar Saad Ibrahem.

I agreed with the experts answer but strongly agree with Both Mr. Emmanuel Wamweta and Mr. AbdulRhman Mohammed Alwali's submission.

If the hiring is done at higher level the skills and experience both would be prioritized over academics, and if the hiring is done at entry level or in at lower level the preference should be given to academic achievement and interpersonal, intellectual and professional skills. 

This could also vary from industry to industry and may depend on the job description and responsibilities.

Thank you for the invitation. It depends on both the introduction and acceptance

HR can never know how skillful you are until they hire you.

So normally, they will base it on experience and how confident you are and knowledgeable in this field.

it is based on position and require