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reply with ur confidence and trust ur skills then u can deliver ur trust to him
The question: Why shall I hire you? is another way for asking what strength do you have. Go ahead and talk about your skills and qualities
That the great and the most wanted answer in the interview phase , you know the answer is what your unique strength others haven't , what you will add to the company for example give him a new process of how they sell their goods that others competitors don't have or thinking in yet like adopt a Corporate social responsibility to increase the reputation of the brand , inspiring all the decision maker and influencer regardless its B2B or B2C and good luck