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Depends on the company current status, its gap and its future vision .... Specific question will yield specific answers :)
at least should have a flexibility policy and vision with co. mission to follow it
As Mr. Anwar has stated it will all depend on the company's current situation and its future needs.
Thanks
Dear Mr Lomanog,
Greetings from Karachi Pakistan !
Million thanks for invitation.
I would like to quote of Management Guru Peter Drucker “If you can’t measure it, you can’t manage it.”
It is dependent on identification of growth for any organization .
Is this growth is verticle ,horizontal ,up & down or deline side.
To measure the current state of growth for any organization we use Organizational Life Cycle (OLC) Graph .
OLC stages are
a: Birth.
b: Early growth
c: Growth
d: Maturity
e: Decline
f: Death or rebirth
Once the organizational growth stage is identified then on the current stage we make strategy.
For example
a: Birth. (Market development)
b: Early growth ( Market penetration)
c: Growth (Aggressive marketing for high market share)
d: Maturity (Market share is equal to total market growth)
e: Decline ( Market share is low than total market growth)
f: Death or rebirth (Diversify business or new product line)
Regards
AGG