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Supply Chain Management and Search Engine Optimization (SEO) can truly be regarded as the two sides of the same coin and can definitely coalesce the reasons being:
1) With the advancement of marketing strategies, e-commerce and internet of things are totally the way to reach out to more customers and increase the market share reaching to the target audience
2) SEO creates an amazing digital path of purchase
3) Coalition of SEO/internet marketing and SCM by offering sales promotion offers leads to fill the gap between what the customer wants and what is offered in the market
4) It will help in gaining insight about the customer's needs/wants and change marketing strategy as per the need
5) It enables viral marketing which again serves as a medium of a powerful strategy to reach out to the key / target customers
