What do you think Content Marketing is?

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

This article is a good Introduction to Content Marketing. How successful companies like John Deere or Procter & Gamble used it to build trust and loyalty among its consumer base. It also outlines a basic content marketing strategy.

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The Content Marketing is an online resource for information on all things content marketing related, content marketing thusly:

 

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.