How do you feel about the phrase: "Stop telling, start selling"?

I agree with it as stop telling is like cold calling no outcome but smart calling makes all the deference. And this is what we mean by start selling.

I agree because after i,s coming selling 

From a sincere & honest view; this phrase doesn't sound well & it doesn't do any good to anyone whom its being said to, its not just right. These "dangerous", "outragious", "rude" words are mostly used by managers, directors, supervisors, business owners who have no idea about what their employees or surbordinates go through to deliver as expected of them & some are even unfairly over demanding even what can never be achieved under normal circumstances.There are other polite words that "managers", "directors", "business owners" or "supervisors" can use to help their employees or surbordinates perform better or deliver well. On the other hand; its important for the above listed persons to further investigate why their employees or surbordinates are not performing better rather than criticising them or "pushing them on the wall" with such phrases as just the above. Thanx for the invitation

Because some staffs are so lazy to sell that they are just talking to customers like they are looking at an idiot board, story telling, reading what's there but not checking or asking and understanding what actually the customer needs. And as we all know, being in Sales, we must understand first the customer needs. Not only the specifications but rather what would benefit them. *Coming from a showroom perspective

 

"Stop telling, start selling"

 

 

 

The above mentioned phrase has literal meaning, its reminder for any salesperson to ensure his/her talk/discussion along with selling prospective not talking here and there.

 

1:- Stop thinking in terms of educating customers. Think more about educating yourself about customers.”

 

2:-As you prepare for your sales call, ask yourself three questions: (1) "What is my objective?" (2) "What is my purpose?" (3) "What is my agenda?"”

 

3:-The goal of dialogue selling is to get needs before product, and then never let go of the needs.

 

Thank you for invocation.

I agree with all answers.....

The ultimate goal of any sales call or discussion with a customer is to result in his buying of your product or service. So it should not be an exercise where you just end up educating your customer or just telling him about the features & benefits of your product or service. It must be a value creating consultative discussion ending up in a win-win situation for you and your customer.

This will be achieved by you building a rapport with the customer, earning his trust, understanding his needs and expectations, tailoring your offering to provide the best value proposition based on his needs, clearly communicating the value created to him by your offering, creating a win-win situation to both of you and finally getting his buy-in.

Thus, you are not just telling, but selling.