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How do you distinguish between the promotion that aims to make buy and the one that aims to make sell ?

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Question ajoutée par Nadjib RABAHI , Freelancer , My own account
Date de publication: 2016/11/19
Utilisateur supprimé
par Utilisateur supprimé

Thanks for invitation

 

I assume that the question is linked to  push and pull marketing ( Promotional ) strategies.

 

# A push strategy places the product in front of the customer to make sure the consumer is aware of the existence of the product. This can work well when manufacturers have an established relationship with customers or when the product is an impulse purchase-type item.

 

# Push strategies include trade shows, showrooms, getting retailers to stock a product, and creating a supply chain to facilitate distribution.

 

# A pull strategy motivates customers to actively seek out a specific product and it best for new products or in the case when a manufacturer has a strong and visible brand.

 

#  Pull strategies include mass mediaadvertising, referrals, customer relationship management, and sales promotions.

# Companies usually use a combination of push and pull strategies in a marketing mix.

 

DR MD ANWAR HOSSAIN
par DR MD ANWAR HOSSAIN , Moderator , bayt.com

Thanks. I agree with experts.

Vaiyapuri Gopalakrishnan
par Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

Thanks for your invitation, Agree on experts answer.

YOSUF HASSAN AL-ANSSARY
par YOSUF HASSAN AL-ANSSARY , أخصائي تسويق , معالم الإعلان العصرية

How do you distinguish* between the promotion that aims to make buy and the one that aims to make sell

clever question however I am confused to answer

 

Mahmoud Zaher Tarakji
par Mahmoud Zaher Tarakji , مدير , أوال جاليري

If they have promotion for kind , customer is buying extra

Tariq Omer
par Tariq Omer , Sr. Trainer and Consultant Insurance , Watan First Institute

The question is not clear to me and therefore I could not contribute 

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