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It is the same old
Competitors
And the ability to compete
Market type and size of the market
And the nature of competition
As well as the development of systems in the distribution and service work
And the use of technology in all areas of the production process and marketing
The marketing challenges in today’s scenario and near future
The biggest challenges for marketing and marketer are as mentioned below.
# Transformation: - With increasing digitalization, invent of different social media platforms, process and techniques, transformation from conventional to digital/ social media platforms, process and techniques is really challenging.
# Globalization: - Another big challenge is globalization, entering in a new place, new area, and new territory, different culture , ethics , beliefs and faith is really very challenging for marketing and marketer now days.
# Data: - This is one of the biggest challenge for marketing and marketer, do not get surprised, with new technology, digitalization, and internet interference, various new techniques of data availability, all together creating huge data base and confusion also.
# Competition:- Increasing competition is throwing challenges to marketing.
# Buyers behaviour: - Fast shifting buyers preferences is huge challenge for marketing.
# Innovations: - New innovations, technological changes and up gradation throwing challenges for marketing.
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