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Video marketing will be the black horse of the year. Plain and simple, consumers like to watch videos, whether for entertainment or informational purposes, and where the consumers go, brands are sure to follow. Both Facebook and Twitter, as well as relative newbie Snapchat have invested heavily in the video marketing industry lately, making the social media platforms the best place for brands to share engaging video content to gain exposure and convert customers.
It is very clear that Mobile will continue to surge while giving continues rise to social media interaction.
Thank you for inviting me to answer.
In the digital marketing sphere it is difficult to anticipate the trends in terms of which digital media will dominate because it is the users that set the trend. However one can make some good educated guess. In my opinion the dominant trends will be as follows:
Paid Advertising and Mobile advertising would be quite dominant on Upcoming year.
Use of mobile gadgets and tablet devices are increase massively in past few years, every person want to shop online, Leading E commerce Brand are investing massively on Mobile advertising to attract the vast majority of customers and this trend would be carry forward in 2017 as well.