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What does an account manager/executive do for a marketing agency?

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Question ajoutée par Mariam Eid , Marketing and Communications Manager , Executive Solutions
Date de publication: 2016/12/06
Farooq Ahmed
par Farooq Ahmed , Senior SEO Manager , Data Ladder

Account executive or manager work within advertising or multi-service agencies, acting as a link between clients and the agency. They are responsible for the coordination of advertising/marketing campaigns and therefore communicating clearly to all those involved. They usually engage in first contact with a potential account, so they must have good business sense and a drive to close deals.

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