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There are some ways to use Wikipedia to earn quality links to your websites.
Grab broken links & citation needed links
Look for link opportunities with topic pages
Look for link opportunities with reference pages
Gauge Interest for Topics
Do Keyword Research with Wikipedia + Keyword Planner
Plan Content via dead links, citation needed & stub pages
Plan Content around the reference pages
Using Wikipedia isn’t a shortcut to building your site’s SEO or content strategy. It’s not a place to spam. But it’s also not a place to ignore.
It is an amazing resource that you can use to build your own site, while contributing back to Wikipedia. Your next step should be to make a short list of Wikipedia pages relevant to your audience & topic.
Then use them for keyword research; use them for off-page research; improve the Wikipedia pages – and improve your own site.
Agreed with chris adams
Wikipedia gives no value in terms of link building as its no follow. But it does give value in terms of visitors, relevant audience & topics.
