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What are the most important difference points between the global and domestic marketing?

Marketing Global Marketing
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Question ajoutée par Dr Tareq Tamimi , Marketing Director , Tourmaline Marketing & Inv. Company
Date de publication: 2016/12/24
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Tareq Assfour
par Tareq Assfour , Supply Chain Manager , Falcon Aviation Services

For the global you have to choose more generic marketing modules to maximize the chance of delivery for multi societies , as for the domestic you could be more specific and selective as understanding the market requirements and needs would be much easier in this case.

Elaph Hafis
par Elaph Hafis , Buyer , Schneider Electric

As far as International Marketing is concerned, the main point of  difference is the Taste and Culture Mix that varies from countries. The key role of a global marketing manager should be to understand the market trend and taste of the particular geography he/she is going to pitch the product/service.

 

The apt example for this is The Mc Maharaja Burger from McDonald which is ONLY available in India. Maharaja means "King" in Hindi and to give a local attachment, McDonalds has introduced this item in their Indian Menu

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