What are the advantages of private label?

• Better Margins , hence Customer Friendly Price Points
• More control over the Inflow of Inventory 
• Better control over Product Costing , Delivery Lead Times and Required Assortment

You deal directly with your suppliers and sources.

to BUILD YOUR OWN LABEL AS AN UMBRELLA FOR ALL YOUR PRODUCTS SO YOU can spend commercials ,..etc. 

and it'll be your brand name with all the rights to export as a registered trade mark.