Due to heavy competition in market, Organization /Companies should prefer "Mass Production of Products in advance" or Produce on "Customer Demand"?

A good Question about the tough competition & Mass Production. In fact any level of competition will not make the company adopts the Mass Production for a certain product. There are a lot of the market factors which has to be visible as Volume of Requests, Real Cost of the Product, Stocking available  for huge Quantities of the Products, Level of the Competition & Share of the other players in the market for a certain product.

Mass Production policy is not all times considered as a good choice and solution to have the market and creation a good situation in the competition with extra products in the market will reduce the prices for the products and accumulation a lot of the products in the stock. This situation will increase the risk and make suppliers carry additional cost for the stocking. In addition to this worse impact, the bad situation will arise in the market as the demand less than offer .

Most of the International Companies have already had a foot print in the map market with  big shares but they are thinking to make profitable Business in the Products, Services & Systems by adopting relevant solutions in the selling to Manufacture as per the customer  demand  without freezing a lot of cost and expenses in the stocking.

Presently, that the processes of the producing and manufacturing are as per the real request and demand from customer as this concept is prevalent in the international companies particularly for the Strategic Projects/ System Solutions to accomplish the sales process and order handling.

That is the #1 Step to be taken in production Environmental research "what customers want"

This shall be related to market supply and demand not competition 

because if there is high competition without demand then stocking extra products is additional cost

but if there is foretasted demands for volume that you are going to produce then doing mass production could be added value for your business by having always needed product where others may have shortage in stock 

All these activities is related to supply chain activities that start by sales and marketing and end by production and shipping

Finally in business there is no general role for approaching any opportunity, the right or wrong act totally depend on the givens at each stage 

Produce according to customer demand in terms of quanity

Competition is on the forecast and which company is strong in market intelligence will do a correct forecast on market demand through statistical analysis.

As long as there are competition stacking is not recommended. 

Thank you. I agree with experts answer specially Fazlur Rahman"s answer.

Thank you for the invitation

I agree with colleagues answer

Mass production is not the only solution. It all depend on y our market condition and product demand. You have the take care of your financial cost as well. Either way, product supply and production should be smart way. In case of competition you have to look into product cost with quality and efficient production.

Thanks 

Mass production and distribution, in order to put my foot print on the market map