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Make them feel that they are important part of organization.
Remind them constantly that each one of them is very important for the success.
We give best customer service when we are conscious about what are doing, why are doing it and we are being given a purpose. No need for sophisticated methods...Simply be a leader, a wise one, compassionate, acknowledging your team, rewarding them.
holding social networking events that allows your employees to interact with customers which allow them to relate to them and their concerns, relating to clients and understanding their main issues and concerns allows employees to put more energy and attention to resolving those issues and going the extra mile for their customers without feeling forced to do so.