What is more influential in a business?

I was a Spanish major, so I’m not exactly a numbers guy. However, in my bachelor of arts world it’s apparent that the more people you know, the more potential resources you can leverage. However, there’s an art and a science to building relationships. The “art” part is the charm, conversation and charisma you bring to the table. The “science,” without going into neurobiology, is having a strategic plan to do so. This means clearly defining what networking is and what it isn’t.

For starters, networking is not about what others can do for you. If pitching yourself to as many people as possible is your approach, good luck. What networking does entail is serving others’ interests to build a mutually supportive relationship.

Here are a couple other do’s and don’ts when it comes to building your network: Do branch outside your comfort zone and visit new places, talk to people you wouldn’t normally talk to. Don’t tuck your head into your cubicle (if at work) or fall prey to a routine that hinders opportunity.