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Google was honest when they told us they didn’t look at social shares to determine ranking; what they look at is engagement. It is not the same, since some people share articles they haven’t finished reading or sites they haven’t even visited to evaluate if the content was good or not… and everyone does that sometimes! In that context, it is easy to get that social shares aren’t a very reliable indicator of engagement, and links still matter.
We won’t rank well on Google without links, which means that we still need to have a link building strategy.
As per Knowledge and experience, Social Media Links are quite valuable to get the social traffic but in order to rank the keywords you still need a proper link building campaigns. Niche specific backlinks would increase your website domain and page authority and help your site to become prominent among search engines.
