How to assess engagement/the value of a visitor to the business?

Question

Cathy Queen · Answer

Use Google Analytics to assess engagement/the value of a visitor to your business!!

Suvik Krishnan · Answer

No web metric, or combination of metrics, can discriminate between kind of engagement i.e. positive engagement. This requires primary research.
All web metrics can do is discriminate between relative degrees of engagement.
Basic metrics can only discriminate between low degrees of engagement.
A customer with a high score in his visit metrics may nevertheless feel apathetic towards the brand.