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Communication and negotiation skills are not only basic but also critical ingredients of the skill set of any professional in any field, but especially so for the functional domains of advertising, PR and marketing.
After all ,it is your perception ( your take ) on how best to "sell" the product/service/whatever, of the client, which he needs to not only understand the context but also appreciate the desired impact and hence positive outcome ,which you are targeting.
And of course, how your intended line of approach is far better than others, which is sure to bring superior results.
Not an easy task, to win someone over to your line of thinking, but with good communication & negotiation skill, most certainly achievable.
The best way to maximize an advert is to tell a story about your product in a way that creates an emotional connection with your customer. In addition through story telling you can demonstrate to your customer how the product was made with them in mind and how it can benefit them. With so many products in the market customers will pick the one that meets their needs and one they can relate to.
Yes, these skills are essential since they help you draft a clear picture for your client and how relevant is a certain proposal for your client to pursue the available opportunity
Moreover, negotiation skills also help you to strike the best deal for your client before sending them a proposal of a particular deal.
yes its important to, because If I want to convince a customer about a product i need to have a communication skills to convince him and make him love the product.
Yes it true , from my view of point to get your clients convening specially in advertising filed, that need to have an efficient and effective communication and negotiation skills, through identifying the right approach ( i.e. it is des not matter to be very kind but is to be truthful with your clients ) , right time (i.e. use your sense to determine when your client can be ready to give you his full attention) , right client needs (i.e. Focus on the benefits that the client can get ).
Main equipment of negotiation is communication skill and the way of present yourself.
In my opinion communication is an important factor not only for advertising field it same for all the field specially for professional area. Because if a person can convey his ideas with excellent communication then people can be convinced to take up things which can not be possible by bad communication. Now if your dealing with client then you must have negotiation skill without this skill no one can generate the Business. Thanks
Yes it is true in Advertising, negotiation n communication helps a lot along with constant touch
Yes of-course it is important. Without proper communication the advertising agent wont be able to know the concepts and the ideas of the clients. So with better communication we can trace out the ideas as per the clients, and we will be able to do our homework with two or three sample sketches and present it them to the clients. Among those samples we can select one which is the most suitable one and we can negotiate with the clients that the same concept will be more suitable for the client. This is why we can't do a project if there is no proper communication and negotiation, has been made between the agent and the client.
I my opinion communication is an important factor in advertising because if a person can convey his ideas better people can be convinced to take up things which do not happen by bad communication. Importance of negotiations come were both parties can reach a favorable decision or mutual consent.
The Answe r is Yes, provided the communicarion is to the point and EFFECTIVE.
