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Within five years, if you run your business in the same way as you do now, you’re going to be out of business. Philip Kotler,2010
The challenges facing us now are that people/ consumers became aware of everything. They can have access to your competitor easily and compare between the products. Advertising also is a challenge because there are hundreds of channels that you have to cover and they need a huge budget. at the same time people lose interest in the products easily because they know that there will be a more developed one within a couple of days or months. Also the economic crises that takes place in a lot of countries.
In my opinion, the biggest challenge marketers face is being tech competent. Making sure that their businesses are people centric and online media innovation is something that is now top priority(and a challenge) for most companies!
Dear Upasana, Mustkim and Norhan
Technology is important, competitors always there, and customers are one the main players, so, I think the supperior value creation and management ,focusing on human spirit, represent a challange.
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