Register now or log in to join your professional community.
Free Gifts and giveaways can be a powerful marketing tool and strategy if well and carefully implemented in a condition to be studied correctly, in addition to that they are important in the case of new product launching to assure good prospecting and increase dealers, also it depends on every country s customers / dealers buying cultures, plus they always apply psychological pressure over dealers to buy more but sure after knowing your exact total customers value.
Yes it is wise to invest in gifts and giveaways purely because it is part of social marketing. It is a practice that organizations should adopt although at manageable levels because it is the best way of pulling customers close to the organization. Customers are important stake holders of an organization and as such they need to be part and parcel of it, hence the need of constantly reminding them about the organization through gifts and giveaways.
Giving the gifts to the customers create value addition in the relationship between the organization and the customer .And the core objective of developing a profitable relationship is obtainedd through this because the customer feels valued and may become the source of repeated business and express positive word-of-mouth for the company.
It depends on the the kinda gift items. Ethical companies have their credo.
Some gifts are just another side of corruption e.g. gold pen, or Iphone 7 mobile ..
Some other gifts will not affect the buying decision, but considered as just a reminder of the product or service. This is accepted if its value is not expensive according to the country and the audience segment.
Yes, it is a common practice followed by multinational companies. They allocate specific budgets for such things so that customers get familiar with their products and provide valuable feedback's.
Yes, its a good way of appreciating as well as making the company brand visible to other clients who visit the concerned person.
eg. A desk calendar for the next two years can be printed with the pictures of the facilities, for a hotel in order to draw eyeballs of those who visit the person, whom the gift has been given.
This way the brand is visible and would generate an organic flow of enquiey for the hotel in the pictures.
yes . its a good method to reach customer and make customer more interested one company .
Nowadays, this kind of strategy commonly used most of the companies as a way of marketing but it should not be the main objective.
It is wise but it would be better to make it more personalized, innovative, different one of a kind that would make the receiver feel that they are important but in a way that it would not be a big effect on the companies production and profit.
Yes, it's always a good thing that customer get in physical touch with your advertising, your brand, it's better if it's an object that is really useful, or by another way, really qualitative !
Hey Mariam. Interesting question. Let me make it as non-technical as possible. And it all begins with the age old marketing trigger - NEED. In this case, a marketer's/seller's need to cut through the din of communication decibels and have her/his audience's undivided attention. This has been necessitated largely by the clutter of information in the market place, something Herbert Simon referred to in 1971 when he lamented: "A wealth of information creates a poverty of attention." The challenge facing us all since the dawn of marketing communication has remain unchanged - how do we stand out from the rest? How do we ensure a 'solus' position in our target's memory? The solution manifests itself in different forms. At a gut level, we call them freebies = offering consumers something that DOES NOT carry a price tag and hence does not require to be paid for. At a more scholarly level we term this process as 'incentivization' or offering the consumer EXTRA value for his money. As to the wisdom of such a move. It works! Important caveats: 1) Works best in short bursts; 2) Value of the freebie should not exceed the value of the product/service itself; 3) Freebie can never compensate for the intrinsic quality=value of the product. In other words, no amount of extras can help a bad product or inferior service. If anything, the negative spin-off of a promotion is far greater for a mediocre product. Hope this helps.
