What are all the measures used to reduce bounce rates of website?

Bounce rate is the percentage of single page visits (or web sessions).It is the number of visits in which a person leaves your website from the landing page without browsing any further.

 

Adjust the bounce rate of your website

The most powerful way to reduce bounce rate is to adjust it by calculating the time spent on a page.

 

 

2. Reduce the bounce rate of the web pages in the Profit Index

Profit index is a database of all the profitable pages on your website.

3. Stop targeting keywords/marketing channels which are sending low value traffic 4. Create landing pages which satisfy visitor’s query

If you are getting the right traffic but your landing page doesn’t satisfy the visitor’s query then the website visitors are going to bounce the moment they arrive on your website.

5. Create landing pages which prominently display your ‘call to action’

If your landing pages lacks ‘Call to Action’ (CTA) or does not prominently display CTA, then you will have hard time keeping visitors on your website.

6. Make your ‘call to action’ relevant to your landing page

Your call to action (CTA) can cause your visitors to come to your site and bounce. This call to action can be in the form of a button, banner, video or link on the pages of your site or some external site.

7. Develop contents which can be consumed in short span of time

If your landing page perfectly satisfy the visitor’s query but the content on the landing page is hard to consume in a short span of time then expect high bounce rate.

8. Use Virtual Pageviews or Event Tracking for Ajax/Flash based contents 9. Create landing pages which are visually appealing and load fast

According to a recent research a visitor decides in 8 seconds or less whether to stay or leave your website.

10. Develop a need to explore your website further

Every visitor who comes to your site has some purpose (like looking for a particular information, making a purchase etc).

11. Run page level surveys

If everything else failed and you can’t figure out what is wrong with your landing pages then you need to run page level surveys.

Check your content and topic you are discussing on your page. There might be various reasons bounce rate increase. I could be your page speed, content on the page or unattractive Title or headings. Correcting these issues might reduces bounce rate

Ever thought to go to supper market and buying from every shop? NO, we only buy what we want or appeal us? 

 

Content is king, and you can reduce the bounce rate by creating rich content for your customer.

Here are few steps recommended.

 

a. Do the initial survey to identify who are your customer, what they want?

b. Create a persona's

c. Analyse your competitors, what they do how they do? Their social reach

d. What your competitors not doing(Filling the gap)

e. UX design of your website.

d. Content creation for your customer.

f. Analyse compare metrics via Google Analytics.

g. Do Customer surveys make sure what they think of you?

h. Improve your services and efficient Customer retention.

 

The list goes on, but above are some important steps which will help you in the long run.

 

Tauseef Sarwar

www.creativexireland.com