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Create a Competitive Edge
Consumers get their information from many different sources and are quick in their purchase decisions. To represent a brand seamlessly across various channels, you need to create a network that includes the brand merchant, publishers, influencers and customers.
Then use online platforms to build these networks of options, which trade brand marketing for compensation. Because affiliate marketing functions under the umbrella of performance marketing, costs and commissions occur on a pay-per-play basis, meaning the brand only pays once results are generated.
Publishers and other members of the network, now considered brand affiliates, use their own marketing power to strengthen marketing for the brand, in turn creating a competitive edge by reaching a large and diverse array of consumers.
