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Me!
Definitely would encourage this. Everything is in real time and since digital marketing trends and updates keep on changing due to the dynamic nature of the marketing industry, i believe if you are not using push notifications, you might lose out on some serious opportunity for engagement/response :)
So many businesses have been using this method for years. Let me take you back to Drupal 6.3, if you are a Drupal savvy, you would have seen a similar thing
