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At the moments in industry much or almost all activities are inclined towards promoting the product via all techniques encompassing ATL, BTL and TTL. But for getting a real value out of the activities and money spent the product centric activities seems to be more lucrative. But what activities can be more relevant as wide geographies has B2C or B2B concept selling.
In today’s world clients or customers are key important prospects through which any business or sector grows or downfalls. The most important thing is to identify the Most Valuable Customers (MVC). These clients are actually using your product and know the quality and efficiency of your product i.e. cement. They are usually:
• More trustworthy
• More unquestioning of the brand
• Not bothered about the price but more on quality
• become the word of mouth to more new clients
• Less likely to flaw or shake
