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Yes, it enhance productivity and deepen customer relations, build trust and loyalty, clear communication can lead to innovation and new ideas, it contribute to teamwork which could finally achieve organizational goals, poor communication will alienate your audience and so on.
Yes, effective communication helps to run business operations smoothly because business means its a relationship between the customer and the seller and inorder to increase the quality of the product and to understand the customer needs, its very important to maintain a good communication between them. Only through communication we can understand the customer needs and satisfy their needs which is very important in a business