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Thank you for invitation. I agree with zughaibi.
For each their own, depending on which segment of people you try to attract.
Mainly for younger generation and public users the digital is cheaper and easier to access.
If you try to attract the 1% and / or businesses the traditional way maybe better.
Digital is the king. However, not every business targets everyone Zughaibi cited. He is right. If your business is targeting people in their 80s or 90s then digital won't be right for them.
With digital, you will be targeting a Nstunai of people as compared to traditional. 99% of business are about making a maximum profit irrespective of whether they start by branding or not. Any strategy has a funnel that is geared at maximum revenue or income. Digital makes this to happen in less time.
