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Mohamed Hendy , Commercial director & Co- founder , The matchers
in the pharmaceutical field you usually deal with doctors, so the best Marketing Practice communication strategy is through BTL activities ( Below the Line) : refers to forms of non-media communication, even non-media advertising.
through : seminars, events, price promotion,Gift with purchases, also gifts certificates, coupons, free samples .
in some cases you can use ATL ( above the line ) activities if you are going to promote it to the mass. it depend on what kind of products or services you offer.
