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The brand shows what the company offers its services and products. The brand must be linked to what the company offers. It must be exciting for reactions within a narrow range of emotion and emotions, and a practiced experiment must continue to keep the brand alive and always in the middle of the market. The brand is defined as a particular name, logo, design, or even all these elements. They can be defined as the elements that distinguish company products from other companies and products. With the developments, the brand has become more complex and very important in marketing as it has become the idea that comes to mind when consumers see the name of the company or hear it or talk about the company's products. The brand is the identity of the company. Brand is the most important aspect of the user experience on the product and management of the impact of the brand has the effect of managing the user relationship to the product. Some companies use many brands that relate to human feelings to be used in the user's feelings, resulting in many feelings. The power of emotions must be exploited to be a powerful brand tool and must be strong in order for the user experience to be achieved. The persistence of the power of brand sentiment is very important because the lack of continuity will cause confusion to customers and may lead to underestimation of the brand.
